CellarPass is really a tasting-room orders and event-ticketing platform (around $199/mo) that also manages clubs. MemberZone is the reverse: a membership, loyalty, and fulfillment platform built for the club itself, with allocation releases and register rewards and no monthly platform fee. If booking visits and selling event tickets is your bottleneck, CellarPass owns that; if the club and membership program is the priority, that's MemberZone - and plenty of wineries run both.
Which is right for you
Skip the spreadsheet. Here's the honest call.
Choose MemberZone if…
- Your club, membership, and loyalty program is the priority, not orders
- You want allocation releases and compliance shipping built in
- You want register-native rewards with no monthly platform fee
Choose CellarPass if…
- Tasting-room orders and event ticketing are your main need
Capability scorecard
Line by line, no hand-waving
MemberZone leads on 3 of 5 buyer priorities below. The rest is an honest read of where each tool lands.
| Capability | MemberZone | CellarPass |
|---|---|---|
| Primary focus | Memberships, clubs, loyalty, and fulfillment | Orders and events, with club management |
| Monthly platform fee | None - percentage of membership volume only | From ~$199/mo for single-location plans |
| Orders & events | Not a orders platform | Core strength - tasting orders and ticketing |
| Loyalty & rewards at the register | Tier rewards applied automatically at checkout | Club-focused; not register loyalty |
| Compliance shipping & fulfillment | Built-in labels, pickup, and DTC compliance shipping | Club fulfillment; orders-first platform |
Where CellarPass wins
An honest look.
No tool wins every dimension. Here is where CellarPass is the better fit.
CellarPass owns tasting-room orders and event ticketing - a category MemberZone doesn't cover.
If your main bottleneck is booking visits and selling event tickets, CellarPass is purpose-built for that.
Pricing
MemberZone
No monthly platform fee. You pay a percentage of membership and loyalty volume processed (from 2.4%); everyday POS sales are not counted.
CellarPass
From ~$199/mo (single location); confirm current rates with CellarPass.
CellarPass pricing last verified June 2026. Confirm current pricing on the CellarPass website before deciding.
Frequently asked questions
Is MemberZone a CellarPass alternative?
For wine clubs, memberships, and loyalty, yes. CellarPass is orders-first, so many wineries pair a orders tool with MemberZone for the club and loyalty side.
More comparisons
MemberZone vs Commerce7
The modern all-in-one winery DTC suite - club, ecommerce, POS, CRM - priced by revenue with a per-sale platform fee.
MemberZone vs VinNOW
Long-standing, club-centric winery software priced per active member - popular with small wineries.
MemberZone vs eCellar
Winery DTC suite with no per-transaction fees, at a higher flat monthly price.