Run your wine club
on the POS you already use.
MemberZone runs subscription clubs, allocation releases, and tasting-room memberships - with compliant DTC shipping, pickup, and register rewards built in. No monthly platform fee, and no separate checkout for your tasting-room staff to learn.
Every club model
Subscription clubs
Fixed recurring schedules from monthly to annually, billed automatically with shipments each cycle.
Allocation releases
Charge members per release when the wine is ready - no fixed cadence, with customer-choice or curated sets.
Tasting-room memberships
Recurring memberships for rewards, discounts, and events, with rewards that apply at the register.
Everything the club needs
Compliance shipping built in
Multi-carrier labels (Shippo), compliant DTC wine shipping (Vinoshipper), and license/excise and tax via ShipCompliant and Avalara - plus pickup coordination.
Rewards at the register
Member rewards and tier rewards apply automatically on Toast and Square checkouts.
Member CRM & pipeline
Track prospects to staged to active members, with notes, import, and segmentation.
Switching platforms
Leaving a legacy
wine platform?
See how MemberZone compares to the incumbents - honestly, including where they're stronger.
Frequently asked questions
What is wine club software?
Wine club software runs a winery's recurring membership programs - billing members on a schedule, managing tiers and allocations, fulfilling shipments with compliant labels, and coordinating tasting-room pickup. MemberZone does this on top of your existing point of sale.
How much does MemberZone's wine club software cost?
There is no monthly platform fee. You pay a percentage of membership and loyalty volume processed (from 2.4%); everyday tasting-room POS sales are not counted.
Does MemberZone handle wine shipping compliance?
Yes. MemberZone moves physical goods compliantly: DTC compliance shipping and multi-carrier labels via Vinoshipper and Shippo, with ShipCompliant for license management and excise filing and Avalara for beverage-alcohol tax. Pickup coordination is included for tasting-room members.
Is MemberZone a WineDirect or Commerce7 alternative?
Yes. With WineDirect Classic being retired and customers migrated to Commerce7, MemberZone is a POS-native alternative for clubs, releases, and tasting-room memberships - with no monthly platform fee or per-transaction platform surcharge.
Can I import my existing wine club members?
Yes. MemberZone imports your existing members, tiers, and club data via spreadsheet during onboarding.