MemberZone
Friends enjoying a flight of beers at a brewery taproom bar
Breweries & Taprooms

Beer clubs your regulars
actually stick with.

Run beer clubs, bottle releases, and taproom memberships, billed automatically and looked up on the register you already run, with compliant shipping and pickup handled.

In short

MemberZone runs memberships and loyalty for breweries and taprooms. Launch beer clubs, bottle releases, and mug-club memberships that bill automatically, with compliant DTC shipping and taproom pickup handled and members looked up on Toast, Square, Lightspeed, Shift4, or Clover.

Runs on the POS you already use

SquareCloverSpotOnShopifyToastLightspeedShift4Revel
Fermentation tanks and taps inside a working brewery

What you can run

Programs that fit how a brewery sells

  • Beer & bottle clubs

    Recurring monthly or quarterly allocations billed on autopilot.

  • Limited releases

    Members pick from small-batch drops in a selection window you set.

  • Taproom memberships

    Mug clubs and tiers with rewards redeemed at the bar.

A bartender greeting a mug-club member while pulling a pour
Member recognizedMug Club · member pour and 10% applied

At the bar

Mug-club members are known at the tap

Bartenders look a member up on the register you already run, with no second register to learn. Member discounts apply on their own on Square and Lightspeed. Toast, Shift4, and Clover list rewards for staff to apply.

The same member record spans the taproom and your online channels, so a mug-club regular and a beer-club subscriber are the same person.

A brewery worker packing cans of beer into a shipping box
Release ready to shipHazy IPA drop · license, age check, tax cleared

Releases, shipped compliantly

A club that actually moves cans and bottles

Open limited drops to members, or only the tiers you choose, with a selection window and a scheduled charge, then fulfill them. Compliant direct-to-consumer shipping runs through Vinoshipper, multi-carrier labels through Shippo, and license and tax through ShipCompliant and Avalara.

Club dues bill automatically on a saved card, members pick up locally or have each release shipped, and the compliance is handled before anything leaves the door.

On one platform

Subscriptions & releases

Recurring clubs billed monthly, quarterly, or on the cadence you set, plus release-based allocations.

Rewards at the register

Member discounts apply on their own on Square and Lightspeed. Toast, Shift4, and Clover list rewards for staff to apply.

Compliant shipping & pickup

Compliant DTC beer shipping (Vinoshipper), multi-carrier labels (Shippo), and ShipCompliant and Avalara for license and tax, plus local pickup.

Card on file

Charge club dues automatically on a saved card.

Member CRM

One member record across the taproom and online channels.

Analytics

Retention, lifetime value, and tier trends, plus revenue and order reports and a log of every redemption.

More solutions

Different business, same engine.

MemberZone runs memberships and loyalty for any business, on the point of sale you already use.

Wineries & bars
Wine clubs and release programs
Restaurants
Supper clubs, prix-fixe, and POS loyalty
Coffee & cafes
Subscriptions and cup-a-day plans
Bakeries & sweets
Standing orders and counter loyalty

See how we compare

Arryved alternative

A brewery-native POS that adds mug clubs and beer societies through its TapWyse partnership.

Toast Loyalty alternative

Toast's in-POS points for restaurants, priced as a cut of your sales.

Square Loyalty alternative

Square's points-only loyalty add-on: about $45/mo, and locked to Square.

FAQ

Frequently asked questions

Common questions about running memberships and loyalty for breweries & taprooms.

Still have questions?

Talk to us and we'll walk you through MemberZone on the POS you already run.

What is the best membership app for a brewery or taproom?
The best brewery membership app runs the club alongside the register and can ship compliantly. MemberZone handles beer clubs, limited releases, mug clubs, and taproom memberships, with member rewards at the bar and members looked up on Toast, Square, Lightspeed, Shift4, or Clover.
Can I run a beer club or mug club on my point of sale?
Yes. MemberZone runs recurring beer clubs, bottle and can releases, and mug-club tiers alongside the register you already use, with dues billed automatically and member rewards on the taproom register.
Do member pours and discounts apply at the bar?
Yes. On Toast, rewards and ready pickups show on the check. Square and Lightspeed apply member discounts on their own. On Shift4 the register lists the rewards a member can use, and on Clover rewards appear as named discounts, and staff apply them.
Can I offer limited releases to members only?
Yes. A release goes to members, or only the tiers you choose. Members pick in a selection window, are charged on schedule, and get their order by pickup or compliant shipping.
Does MemberZone handle compliant beer shipping?
Yes. Direct-to-consumer shipping runs through Vinoshipper with multi-carrier labels via Shippo, and license and tax are handled by ShipCompliant and Avalara. Local pickup is supported too.
How much does MemberZone cost for a brewery?
Starter and Growth have no monthly platform fee. You pay a percentage of the membership and loyalty volume you process, starting at 2.8% and dropping to 2.4% as you grow. High-volume programs move to Enterprise, a flat monthly rate set by revenue and member count. Everyday taproom sales are not counted.

Turn taproom regulars into members.

Launch a beer club or release program in minutes.