MemberZone
Members chatting after class at a bright boutique studio
Fitness & Studios

Memberships your
members keep.

Recurring memberships, class allowances, and rewards for the front desk, with members billed automatically and looked up on the register you already run.

In short

MemberZone runs memberships and loyalty for fitness studios and gyms. Sell recurring memberships with a set number of classes each period, plus rewards, with billing, member management, and reporting built in and members looked up on Toast, Square, Lightspeed, Shift4, or Clover.

Runs on the POS you already use

SquareCloverSpotOnShopifyToastLightspeedShift4Revel
Members training in a bright fitness studio

What you can run

Programs that fit how a studio sells

  • Recurring memberships

    Monthly or annual access billed automatically against a card on file.

  • Class allowances

    A plan includes a set number of classes each period, counted down as they are redeemed.

  • Loyalty & rewards

    Points on purchases, plus signup and birthday bonuses that keep people coming back.

A studio staff member greeting a member checking in at the front desk
Member recognizedMonthly plan · 7 classes left

At the front desk

Members are known at the front desk

The front desk looks a member up on the register you already run, and each class they redeem counts against their allowance. Member discounts apply on their own on Square and Lightspeed. Toast, Shift4, and Clover list rewards for staff to apply.

One record spans every location, so a member is the same person whether they join online, sign up at the desk, or buy at the register.

A member buying supplements and apparel at a studio retail shelf
Member purchaseProtein and tee · shipped, tax handled

Beyond the membership

Sell supplements and apparel that ship

Dues bill automatically to a card on file, members can pause and resume from their member page, and tiers let each level carry its own pricing and benefits, so retention runs without back-office work.

Sell supplements, apparel, and retail on top of the membership, and it ships with multi-carrier labels through Shippo and sales tax handled, so a membership is more than a monthly charge.

On one platform

Recurring memberships

Weekly to annual billing, with pause and resume from the member page.

Card on file

Dues bill automatically to a saved card, and staff can charge it at the register on Toast and Square.

Loyalty points

Points on purchases, plus signup and birthday bonuses.

Member CRM

Track every member and lead across locations in one view.

Tiers

Multiple membership levels, each with its own rewards and pricing.

Sell product too

Supplements, apparel, and retail ship with multi-carrier labels (Shippo) and tax built in.

Retention analytics

Retention, lifetime value, and tier trends, plus revenue and order reports and a log of every redemption.

More solutions

Different business, same engine.

MemberZone runs memberships and loyalty for any business, on the point of sale you already use.

Restaurants
Supper clubs, prix-fixe, and POS loyalty
Retail & boutiques
Recurring boxes and member drops
Coffee & cafes
Subscriptions and cup-a-day plans
Wineries & bars
Wine clubs and release programs

See how we compare

Mindbody alternative

The heavyweight fitness/wellness suite: scheduling, billing, marketing, and a consumer marketplace.

Square Loyalty alternative

Square's points-only loyalty add-on: about $45/mo, and locked to Square.

Clover Rewards alternative

Clover's bundled points program (where Fivestars merchants land): convenient, but Clover-locked and points-only.

FAQ

Frequently asked questions

Common questions about running memberships and loyalty for fitness & studios.

Still have questions?

Talk to us and we'll walk you through MemberZone on the POS you already run.

What is the best membership software for a gym or studio?
The best studio membership software bills dues automatically, keeps count of the classes a membership includes, and works at the front desk without a second system. MemberZone does all three alongside the register you already use, with pause and resume from the member page and loyalty points.
Can I run studio memberships on my point of sale?
Yes. MemberZone bills recurring memberships to a card on file and keeps count of each member's classes. On Toast, rewards and ready pickups show on the check. Square and Lightspeed apply member discounts on their own. On Shift4 the register lists the rewards a member can use, and on Clover rewards appear as named discounts, and staff apply them.
Can I sell supplements and apparel too?
Yes. Sell supplements, apparel, and retail on top of the membership and it ships with multi-carrier labels and sales tax handled, so a membership is more than a monthly charge.
Can members pause or cancel their own membership?
Yes. Members can pause, resume, or cancel from their member page. Pausing keeps people who would otherwise cancel outright, and billing follows every change automatically.
How do class allowances work?
A plan can include a reward with a set number of uses each day, week, month, or membership period, and each one redeemed at the register or logged by hand counts down what is left. The front desk never tracks it by hand.
How much does MemberZone cost for a fitness business?
Starter and Growth have no monthly platform fee. You pay a percentage of the membership and loyalty volume you process, starting at 2.8% and dropping to 2.4% as you grow. High-volume programs move to Enterprise, a flat monthly rate set by revenue and member count. Everyday point-of-sale sales are not counted.

Keep members longer. Bill them automatically.

Launch a studio membership program that runs on the POS you already use.