MemberZone
Members enjoying a tasting at a sunlit winery bar
Wineries & Bars

Programs that
run themselves.

Subscription programs, allocation releases, and tasting-room memberships, billed on schedule, fulfilled with compliant shipping and pickup, and looked up on the register your tasting room already runs.

In short

MemberZone runs memberships and loyalty for wineries and bars. Launch subscription clubs, allocation releases, and tasting-room memberships that bill on schedule, with compliant DTC shipping and pickup handled and members looked up on Toast, Square, Lightspeed, Shift4, or Clover.

Runs on the POS you already use

SquareCloverSpotOnShopifyToastLightspeedShift4Revel
A winery host handing a member a wooden case of wine

What you can run

Programs that fit how a winery sells

  • Subscription programs

    Recurring shipments of curated selections members choose or you allocate.

  • Allocation releases

    Limited releases for members, or only the tiers you choose.

  • Tasting-room memberships

    Comp pours, member pricing, and rewards redeemed at the bar.

A winery staff member greeting a returning club member at the tasting-room counter
Member recognizedCellar Club · comp tasting and 15% member price

At the tasting room

Members are known at the tasting bar

Staff look a club member up on the register your tasting room already runs, with no second register to learn. Member discounts apply on their own on Square and Lightspeed. Toast, Shift4, and Clover list rewards for staff to apply.

The same member record follows them from the bar to the club to online, so everything they buy rolls into one profile and one set of benefits.

A winery worker packing a member release of wine into a shipping box
Ready to shipSpring release · permits, age check, and tax cleared

Ships compliantly

A club that actually moves bottles

MemberZone turns a membership into a real shipment. Compliant direct-to-consumer wine shipping runs through Vinoshipper, multi-carrier labels through Shippo, and license, excise, and sales tax through ShipCompliant and Avalara.

Members pick up at the bar or have each release shipped, and choose per cycle. You publish the release; the compliance and tax are handled before anything leaves the door.

On one platform

Compliant shipping & pickup

Compliant DTC wine shipping (Vinoshipper), multi-carrier labels (Shippo), license/excise and tax via ShipCompliant and Avalara, plus in-store pickup.

Release programs

Run allocations, and program shipments monthly, quarterly, or on the cadence you set.

Recurring billing

Bill monthly, quarterly, or per release against a card on file.

Member CRM

Know every program member across every location and channel.

Pricing & comps

Member discounts apply on their own on Square and Lightspeed. Toast, Shift4, and Clover list rewards for staff to apply.

Program analytics

Retention, lifetime value, and tier trends, plus revenue and order reports and a log of every redemption.

More solutions

Different business, same engine.

MemberZone runs memberships and loyalty for any business, on the point of sale you already use.

Restaurants
Supper clubs, prix-fixe, and POS loyalty
Retail & boutiques
Recurring boxes and member drops
Fitness & studios
Memberships, class allowances, rewards
Coffee & cafes
Subscriptions and cup-a-day plans

See how we compare

WineDirect alternative

WineDirect's 'Classic' platform is being retired (available only through Dec 31, 2026) and migrated to Commerce7.

Commerce7 alternative

The modern all-in-one winery DTC suite (club, ecommerce, POS, CRM), priced by revenue with a per-sale platform fee.

OrderPort alternative

Long-running winery DTC/POS/club platform that customers often describe as dated and slow.

FAQ

Frequently asked questions

Common questions about running memberships and loyalty for wineries & bars.

Still have questions?

Talk to us and we'll walk you through MemberZone on the POS you already run.

What is the best wine club software?
The best wine club software runs the club alongside the register and can ship compliantly, not just track points. MemberZone handles tiers, allocation releases, per-release billing, and compliant DTC shipping, with members looked up on Toast, Square, Lightspeed, Shift4, or Clover.
Can I run a wine club on my point of sale?
Yes. MemberZone runs the full wine club alongside the register you already use: tiers, releases, member pricing, pickup, and compliant shipping. On Toast, rewards and ready pickups show on the check. Square and Lightspeed apply member discounts on their own. On Shift4 the register lists the rewards a member can use, and on Clover rewards appear as named discounts, and staff apply them.
Can I offer allocation releases to members first?
Yes. A release goes to members, or only the tiers you choose, with a selection window, and you bill per release or on a set cadence while members manage their own skips.
Does MemberZone handle compliant wine shipping?
Yes. Direct-to-consumer wine shipping runs through Vinoshipper with multi-carrier labels via Shippo, and license, excise, and tax are handled through ShipCompliant and Avalara.
Can members pick up at the tasting room instead of shipping?
Yes. Releases support in-store pickup and shipping, and members choose for each order. On Toast, ready pickups show on the check; on Square, they wait at the register as prepaid tickets.
How much does MemberZone cost for a winery?
Starter and Growth have no monthly platform fee. You pay a percentage of the membership and loyalty volume you process, starting at 2.8% and dropping to 2.4% as you grow. High-volume programs move to Enterprise, a flat monthly rate set by revenue and member count. Everyday tasting-room sales are not counted.

Pour the first glass. We'll run the program.

Launch a subscription program or tasting-room membership in days, not months.