Square Loyalty is fine until its limits bite: ~$45/month, points-only, and stuck inside Square. The alternatives sort by intent - MemberZone for recurring memberships and subscriptions (not just points, no monthly fee), POS-agnostic wallet-pass apps for portability, or your next POS's native loyalty if you're switching registers. The real question isn't 'which is best' - it's whether you want memberships, portability, or simple points.
The shortlist
Square Loyalty is convenient if you live entirely inside Square, but it's points-only, costs about $45/month (push notifications need a separate Square Marketing subscription), and your loyalty data doesn't travel if you change processors. Here are the alternatives worth comparing, and who each one is for.
MemberZone
Best for membershipsBest for: Businesses that want recurring revenue and memberships, not only points
Pricing: No monthly fee; from 2.4% of membership/loyalty volume
Runs recurring memberships, subscriptions, and loyalty in one platform that rings up at the Square register - not just a points balance. No monthly platform fee; you pay a percentage of membership and loyalty volume.
See the full comparisonSquare Loyalty
Best for: Square-only merchants who want basic points with zero setup
Pricing: ~$45/mo per location add-on
Square's own points program, fully embedded in the Square app. Simple to turn on, but points-only and Square-locked.
Loopy Loyalty / LoyaltyPass
Best for: Merchants who want wallet passes and POS independence
Pricing: ~$49–$99/mo
POS-agnostic digital stamp/points cards with Apple and Google Wallet passes, so the program survives a POS switch.
Fivestars (SumUp)
Best for: Small shops wanting an all-in-one loyalty terminal
Pricing: From ~$199/mo
Tablet-based loyalty and marketing aimed at small retail and restaurants.
Competitor pricing last verified June 2026. Confirm current pricing on each vendor's website before deciding.
Frequently asked questions
What is the best Square Loyalty alternative?
It depends on intent: MemberZone if you want memberships and subscriptions plus loyalty with no monthly fee, a POS-agnostic app like LoyaltyPass or Loopy if you want wallet passes and portability, or your next POS's native loyalty if you're switching registers.
Is there a Square Loyalty alternative without a monthly fee?
Yes. MemberZone has no monthly platform fee - you pay a percentage of membership and loyalty volume processed (from 2.4%), so cost scales with the program's revenue.
Can I keep using Square but replace Square Loyalty?
Yes. MemberZone runs on top of Square, so you keep Square as your register and replace the loyalty/membership layer.
Head-to-head comparisons
MemberZone vs Square Loyalty
Square's points-only loyalty add-on - about $45/mo, and locked to Square.
MemberZone vs Clover Rewards
Clover's bundled points program (where Fivestars merchants land) - convenient, but Clover-locked and points-only.
MemberZone vs Submatic
Submatic nails Square subscription billing. MemberZone wraps a CRM, loyalty, and fulfillment around it.