Platform Overview

MemberZone is a membership platform for wineries, breweries and other businesses that run a club, membership or program. It handles everything from signups and recurring billing to fulfillment, shipping, an online store and point-of-sale integration, so businesses can focus on their product and their members get a seamless experience.

Each business sees its own word for what it offers: club (wineries, breweries and other product businesses), membership (access and service businesses) or program (gyms and other businesses). This overview says club. What members receive is named the same way, for example bottles for a winery.

There are two types of MemberZone users:

• Business owners and staff who create and run clubs, manage members, process fulfillment, and handle day-to-day operations.
• Members who join clubs, manage their memberships, choose their items, view orders, track shipments, and redeem rewards.

MemberZone also includes Zoe, a built-in AI assistant. Open Help in the dashboard to ask her about any feature, or ask her for a report.

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Three Types of Clubs

MemberZone supports three club models:

• Subscription - Bills members on a fixed recurring schedule (Monthly, Every Other Month, Quarterly, Semi-Annually, or Annually). Members receive an order at each fulfillment period. Uses Stripe subscriptions for recurring billing.
• Release - Runs on your schedule. You create a release whenever you have something new, and members are charged per release. There is no fixed cadence.
• Membership - A subscription with no physical fulfillment: members pay a recurring fee for discounts, event access and other tier benefits. It uses the same Stripe subscription billing, with no templates, inventory or shipping. A membership's plans can also bill Weekly or Every 2 Weeks.

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Key Features

Clubs and Tiers

Create and manage clubs with multiple tiers, each with its own pricing, quantity, rewards and settings. A new club is a Draft until you publish it; publishing submits it for review (Pending), and it goes live as Active once approved.

Fulfillment Processing

Manage fulfillment through releases and subscription cycles, with Shipping and in-person Pickup at your locations. Two inventory control modes: Exact Set (you choose what goes in each order) and Customer Choice (members pick their own items).

Inventory Management

Track inventory per location, with POS sync to keep stock levels accurate across systems. Three stock quantities: Stock on Hand, Allocated (Reserved), and Available. Items can be added manually or synced from your POS.

Payments

Powered by Stripe Connect. Collect payments, manage refunds, and configure how processing fees are split between the business and members.

Shipping

Integrated with Shippo and Vinoshipper for label generation and tracking. Supported carriers include UPS, USPS, FedEx and DHL; Vinoshipper adds alcohol shipping compliance.

POS Integration

Connect your point-of-sale system to recognize members and apply their rewards at the register. Supports Toast, Square, Lightspeed, Shift4 and Clover. Members' tier discounts appear as loyalty offers (Toast), auto-applied member pricing (Square and Lightspeed), rewards staff apply after looking the member up (Shift4), or named discounts staff pick after checking the member's customer note (Clover; never applied automatically). With SpotOn, Shopify or Revel, MemberZone runs beside the register: they don't connect to MemberZone, and you send the team a setup request.

People and Bulk Import

Track prospects from first contact through to membership on People > Contacts. Import contacts in bulk (CSV or XLSX, up to 5,000 rows) with AI-powered column mapping. Manage staged members who are assigned to a club before billing begins. Record how each member heard about you, and which staff member recommended joining.

Team Management

Add team members with role-based access control to manage who can access what. Four tabs: Team Members, Invitations, Roles, Staff.

Online Store

Sell one-off purchases with guest checkout, separate from your clubs. Store items come from the same inventory as club fulfillment. Choose what's in the store, with categories and tags, under Storefront > Products, and turn the store or its shipping on or off under Storefront > Store settings. Store orders appear with every other order under Fulfillment > Orders. The shop, each category and each tag have their own page, and businesses that sell alcohol, cigars or cannabis have every store order age-checked.

Rewards and Loyalty

Offer member rewards (discounts and benefits) that are redeemed automatically at your registers through POS integration or in the online store. No manual coupon codes needed. Reward types: Percentage discount, Fixed amount discount, Benefit. Configurable scopes: Check, Item, Fulfillment. A points-based Loyalty Program for customers and members runs alongside them.

Multi-Location Support

Manage multiple physical locations under one business. Each location keeps its own inventory, templates and POS connection while sharing members, branding and billing.

Email Notifications

Automated emails for all key events: signups, upcoming charges, shipment tracking, payment failures, and more. Customize them and send yourself a test from Marketing > Transactional.

Analytics and Reporting

Revenue figures such as monthly recurring revenue live under Financials > Payments. The Reports page has one-click built-in reports and lets you ask Zoe for any other report in plain English.

Dashboard Action Items ("Needs Your Attention")

The bell icon in the dashboard header lists issues that need your action, gathered from across the platform: failed payments, overdue cycles, releases waiting on a step, store orders that need fulfillment, programs awaiting approval, shipments that need attention, missing enrollment templates and rewards that need setup. Each item links straight to the page where you can resolve it, and the same counts appear as badges on the sidebar.

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Integrations

MemberZone connects with external systems to extend your operations:

Integration	Type	What It Does
Toast	Point of Sale	Syncs inventory, enables automatic reward redemption at the register, processes terminal pickups
Square	Point of Sale	Recognizes members, auto-applies reward pricing and shows member details on Square profiles
Lightspeed	Point of Sale	Auto-applies member pricing at the register and keeps member details on the customer note
Shift4	Point of Sale	Staff look members up and apply their rewards; imports your menu and staff names
Clover	Point of Sale	Imports your catalog, syncs stock, keeps member details on the customer note, lists rewards as discounts staff pick
Shippo	Shipping	Prints labels from 50+ carriers, pulls live carrier rates, tracks shipments
Vinoshipper	Shipping	Alcohol shipping with state-by-state compliance and adult signature
Stripe	Payments	Processes all payments, manages payouts, handles refunds and failed payment retries

Manage all integrations from Settings > Integrations. See Integrations.

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Features for Businesses

• Create and manage clubs with multiple tiers across three club types
• Two inventory control modes: Exact Set (you choose each order) and Customer Choice (members pick their own items)
• Configure templates to define what goes in each tier's orders, per location
• Batch-process fulfillment or handle orders individually
• Track prospects and convert them to members
• Import contacts in bulk and manage staged members
• Sell through the built-in online store
• Manage multiple locations under one business
• Add team members with role-based permissions
• View revenue and run reports, or ask Zoe for one
• Configure shipping options and generate labels
• Process payments and manage payouts through Stripe
• Send announcements to members
• Test emails from Marketing > Transactional
• Ask Zoe for help anywhere in the dashboard

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Features for Members

• Browse clubs and choose from flexible tiers
• Choose between local pickup and shipping, and switch anytime
• Customer Choice tiers let you pick your own items from the options offered
• Exact Set tiers deliver a selection chosen by the business
• Change tiers, switch clubs, update your payment method, and change your shipping address from your member dashboard
• Skip releases when you want to sit one out
• Retry failed payments without contacting the business
• Track orders from confirmation through delivery
• View your full payment history and upcoming charges
• Add authorized contacts who can pick up orders on your behalf
• Get member discounts automatically at the register
• Shop the business's online store with member pricing

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Pricing Model

MemberZone offers two pricing models depending on your program's size:

• Starter and Growth (volume-based) - No monthly fee; a small percentage is taken from each transaction, and the rate depends on the size of your club, dropping as you grow
• Enterprise (flat monthly rate) - The highest-volume programs pay one predictable flat monthly rate based on revenue and member count, instead of a per-transaction percentage
• No add-on modules - Every feature is included with complete access from day one on every plan

On the volume-based plans, businesses can choose to absorb the full fee themselves or split it with members through an optional customer processing fee. Members see this fee clearly at checkout and on invoices when it applies.

For specific rate details, contact hello@thememberzone.com.

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Billing Frequencies

Subscription clubs can bill on any of these schedules:

Frequency
Monthly
Every Other Month
Quarterly
Semi-Annually
Annually

Plans can also bill Weekly or Every 2 Weeks, and programs with items can fulfill weekly or every 2 weeks on a shared Monday-to-Sunday week. Weekly programs take weekly or every-2-weeks plans; monthly-or-longer programs take monthly-or-longer plans. See Weekly and Every-2-Weeks Programs.

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Supported Shipping Carriers

• UPS (Ground, 2nd Day Air, Next Day Air, 3 Day Select)
• USPS (Ground Advantage, Priority Mail, Priority Mail Express)
• FedEx (Ground, 2 Day, Overnight, Express Saver)
• DHL (Express, Express Worldwide)
• Vinoshipper (ships with UPS Ground, 2nd Day Air and Next Day Air)